Businesses that give back to the community also benefit from their generosity. Donating to local organizations helps to create a happier, healthier, and more prosperous neighborhood. A reputation as community-minded also aids in the overall public opinion of the business. The choice of who to support is a crucial decision because not all charities are equal. A few guidelines can help any business manager to choose wisely.
Choose Ethical Charities
Any charity a business selects to align itself with needs to have a good reputation. Make sure the group is an organized and legal nonprofit with excellent recordkeeping. Transparency is vital in how donations get dispersed and what percentage of funding goes to the cause versus administration. Experts recommend charitable organizations keep their administrative costs at or below 15 percent of their total budget. Some reputable groups may rise above this amount, but the variations should not be much higher.
Ensure Measurable Accomplishments
Select a nonprofit that has a record of achievements. Any established group receiving regular donations should have the ability to detail what they have built or improved in the community. Continue to follow those that promise future benefits without making a financial commitment to see if they meet their goals.
Pick Relatable Organizations
A medical-related company may want to give to health-centered charities. A business that focuses on children should choose a nonprofit that helps with children’s causes. The customers of any business will appreciate a company giving back to things that mean the most to them. The right choice of charity can also help increase the visibility of the company to potential customers.
Keep it Local
National and international charities do impressive things, but everyone wants to see their community thrive. Small businesses usually rely on support from their neighbors. Helping those neighbors is a way to say thanks for the support.
Support of a local cause can help increase public awareness of a business and draw in new customers. Charitable work is a way for business owners to network within the community and create connections they would have missed otherwise. Giving back allows a company to make a difference in its community, and that helps everyone.