Jimmy Lustig | Lustig Family Foundation

Jimmy Lustig is an active philanthropist. He and his wife created the Lustig Family Foundation.

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The Modern Nonprofit: Adapting to a Digital-First World of Giving

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On September 9, 2025

In Blog, James Lustig, Jimmy Lustig

The nonprofit sector is experiencing one of the most significant transformations in its history. With technology reshaping how people connect, communicate, and contribute, organizations are adapting to a digital-first world of giving. This evolution isn’t just about convenience—it’s about meeting donors, volunteers, and communities where they already are: online.

Shifting Donor Expectations
 Today’s donors expect transparency, immediacy, and impact. They want to know exactly how their contributions are being used and to see real-time results. Digital platforms allow nonprofits to share updates instantly—whether through social media stories, email newsletters, or interactive dashboards. By offering this level of visibility, nonprofits can build deeper trust and loyalty with their supporters.

Harnessing the Power of Online Platforms
 From crowdfunding campaigns to peer-to-peer fundraising, online tools have expanded opportunities for giving. A compelling campaign can reach thousands of potential donors with a single post, breaking geographical barriers that once limited support. Nonprofits that embrace these platforms can scale faster, attract new audiences, and diversify funding streams.

Engaging Through Storytelling
 The digital-first landscape is also about storytelling. Videos, blogs, and podcasts give nonprofits creative ways to highlight their mission and impact. A short video of a community project or a testimonial from a beneficiary can inspire action more effectively than a traditional annual report. Storytelling makes causes relatable and motivates people to get involved in ways that feel personal.

Data-Driven Decisions
 Technology also enables smarter strategies. Analytics from digital campaigns help nonprofits understand donor behavior, track engagement, and identify trends. With this data, organizations can tailor their messaging, target the right audiences, and measure what works—ensuring resources are spent effectively.

Challenges and Opportunities
 Of course, adapting to digital-first giving comes with challenges: cybersecurity, digital fatigue, and the need for ongoing innovation. Yet, these challenges are also opportunities for nonprofits to strengthen systems, embrace creativity, and stay relevant in a rapidly changing environment.

Conclusion
 The modern nonprofit is no longer confined to in-person events and paper mailers. By embracing digital tools, transparent storytelling, and data-driven strategies, organizations can deepen connections and expand their reach. In a digital-first world of giving, those who adapt not only survive—they thrive, building stronger communities and lasting impact for generations to come.

What Organizations Can Do to Make It Easier to Become a Volunteer

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On July 4, 2025

In Jimmy Lustig, Philanthropy

Volunteering is a noble act that benefits both the community and the individual. However, many potential volunteers find the process of getting involved to be daunting. Organizations can play a crucial role in making volunteering more accessible and rewarding.

One major hurdle is finding volunteer opportunities that match people’s interests and schedules. Organizations can make this easier by offering a variety of volunteer roles. From one-time events to long-term commitments, flexible hours to specific time slots, providing options cater to different lifestyles. Clearly outlining each role’s time commitment and skill requirements is also essential.

Another barrier is the application process. Lengthy forms and complex procedures can deter potential volunteers. Streamlining the application process can significantly increase participation. Online platforms that allow people to sign up quickly and easily can be a game-changer. Additionally, offering multiple ways to sign up, such as in-person, online, or over the phone, can accommodate different preferences.

Once volunteers are on board, organizations should focus on providing a positive experience. This includes clear communication about expectations, roles, and responsibilities. Offering proper training and support ensures volunteers feel equipped to succeed. Recognizing and appreciating volunteers’ contributions is also crucial. A simple thank-you note or a public acknowledgment can go a long way in boosting morale and encouraging continued involvement.

Flexibility is critical to retaining volunteers. Offering different ways to volunteer, such as in-person, remote, or virtual options, can accommodate various circumstances. Being open to volunteers bringing their skills and ideas can also make the experience more fulfilling.

Finally, promoting volunteerism as a rewarding experience is essential. Sharing stories of volunteers’ impact can inspire others to get involved. Highlighting the benefits of volunteering, such as personal growth, community connection, and skill development, can encourage more people to take the plunge.

By implementing these strategies, organizations can create a welcoming environment for volunteers, making it easier for people to get involved and make a difference. Remember, every volunteer counts; small steps can lead to significant impacts.

How to Find Positive Press Opportunities for Your Charity

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On June 6, 2025

In Jimmy Lustig, Philanthropy

The positive press can be a game-changer for a charity. It can boost donations, attract volunteers, and increase public awareness of your cause. But how do you get those coveted news stories? Here are some tips to help you find and land positive press opportunities for your charity.

Know Your Story

Before you start pitching, make sure you know exactly what story you want to tell. What makes your charity unique? What impact are you making? What are your most compelling success stories? A clear and compelling narrative will make it easier to pitch to journalists.

Identify Your Target Media

Not all media outlets are created equal. Research and identify the journalists and publications that cover your cause or issues. Build relationships with them by reading their work and understanding their interests. This will help you tailor your pitches to their specific audiences.

Create Newsworthy Events

News is about what’s happening now, so creating newsworthy events can help you get media attention. This could be anything from a major fundraising campaign launch to a volunteer appreciation day. Involve local community members and influencers to increase the buzz around your event.

Leverage Your Volunteers

Your volunteers are your biggest fans. Encourage them to share their experiences with your charity on social media and with their networks. You can also train them to talk to the media so they can be effective spokespeople for your organization.

Build Relationships with Journalists

Journalists are busy people, so building relationships with them is essential. Attend press conferences and industry events, and introduce yourself to journalists who cover your area. Share your expertise on relevant topics, and be a reliable source of information.

Pitch Your Story Effectively

When you’re ready to pitch a story, ensure it’s newsworthy, timely, and relevant to the journalist’s audience. Keep your pitch concise and focused, and be prepared to answer questions. Follow up with a thank you note, even if your pitch isn’t accepted.

Monitor Your Media Coverage

Track your media coverage to see how your charity is being portrayed. This will help you identify areas for improvement and build on your successes. You can use media monitoring tools or simply do regular Google searches.

Utilize Social Media

Social media is a powerful tool for sharing your story and engaging with your audience. Use platforms like Twitter, Facebook, and Instagram to share positive news, highlight your work, and interact with your followers.

Remember, building a solid media presence takes time and effort. Be patient, persistent, and passionate about your cause; you’ll eventually see results.

 

How to Measure the Success of Your Charity’s Social Media Strategies

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On May 6, 2025

In Jimmy Lustig, Philanthropy

Social media has become vital for charities to connect with supporters, raise awareness, and generate donations. But how do you know if your efforts are making a difference? Measuring the success of your charity’s social media strategy is essential for understanding what’s working and where you can improve.

Setting Clear Goals

Before diving into the data, it’s crucial to define your goals. What are you trying to achieve with your social media efforts? Are you aiming to increase donations, boost volunteer sign-ups, or raise awareness about a specific cause? Once you know your goals, you can choose the right metrics to track.

Key Performance Indicators (KPIs)

There are several key metrics you should monitor to measure the success of your social media campaigns:

  • Reach and Impressions: How many people are seeing your posts? This gives you a sense of your overall audience size.
  • Engagement: Likes, comments, shares, and clicks show how much people interact with your content.
  • Click-Through Rates (CTRs): How many people are clicking on links in your posts? This can help you measure the effectiveness of your calls to action.
  • Website Traffic: Are people visiting your website after seeing your social media posts? This indicates whether your efforts are driving traffic to your online platforms.
  • Donations: If fundraising is a goal, track the number of contributions made through social media.
  • Volunteer Sign-ups: To recruit volunteers, monitor the number of sign-ups generated through your social channels.

Beyond the Numbers

While numbers are significant, they don’t tell the whole story. It’s also essential to consider qualitative measures of success:

  • Audience Growth: Are you gaining new followers or subscribers?
  • Brand Reputation: Are people talking positively about your charity on social media?
  • Influencer Partnerships: Are collaborations with influencers driving results?
  • Storytelling Impact: Are your stories resonating with your audience and inspiring action?

Using the Right Tools

Many social media analytics tools are available to help you track your performance. Platforms like Facebook Insights, Twitter Analytics, and Instagram Insights offer valuable data. You can also use third-party tools to get a more comprehensive overview of your social media performance.

Continuous Improvement

Measuring your social media success is an ongoing process. Regularly review your analytics to identify trends, strengths, and weaknesses. Use this information to refine your strategy and improve your results.

Remember, social media is a platform for building relationships with your supporters. While tracking numbers is essential, listening to and engaging with your audience in meaningful conversations is equally crucial. By combining data-driven insights with a focus on human connection, you can maximize the impact of your charity’s social media efforts.

How to Ethically Fund an International Volunteering Experience

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On April 4, 2025

In Jimmy Lustig, Philanthropy

Volunteering abroad is a rewarding experience that allows you to give back to communities in need while broadening your horizons. However, funding such an endeavor can be challenging. While there are numerous ways to raise money, it’s essential to do so ethically and responsibly. Here’s a guide to help you on your journey.

Understanding Ethical Fundraising

Before you start your fundraising efforts, it’s crucial to understand the ethical implications. Avoid making misleading claims or exploiting people’s generosity. Be transparent about your goals and how the funds will be used. Remember, the focus should be on the impact your volunteering will have, not on personal gain.

Leverage Your Network

Your friends, family, and acquaintances are often your most valuable supporters. Host a fundraising event, like a bake sale or a dinner party. Create a compelling story about your volunteer project and why it’s important to you. People are more likely to donate when they feel connected to the cause.

Crowdfunding Platforms

Crowdfunding platforms offer a broader reach. Platforms like GoFundMe, Kickstarter, and Indiegogo allow you to share your story with a broader audience. Clearly outline your goals, budget, and how the funds will be used. Offer incentives to encourage donations, such as personalized thank-you notes or small gifts.

Grants and Scholarships

Research grants and scholarships specifically designed for volunteer projects. Many organizations offer financial support to individuals committed to making a difference. Check with your university, local community foundations, and international volunteer organizations.

Part-Time Jobs and Savings

While saving up for your volunteer trip might take longer, it is a reliable way to fund your experience. Consider taking on a part-time job or cutting back on expenses to boost your savings. This approach allows you to control your finances and avoid potential pitfalls.

Fundraising Events

Organize creative fundraising events that align with your interests. If you love music, host a concert. If you’re a skilled artist, sell your artwork. Get involved with local community events and partner with other organizations to maximize your impact.

Volunteer Locally

Before heading overseas, consider volunteering locally. This will build experience and help you develop a stronger connection to your community. You might also discover hidden talents or skills that can be leveraged for fundraising.

Be Transparent and Accountable

Throughout your fundraising journey, maintain open communication with your supporters. Provide regular updates on your progress, challenges, and how the funds are being used. Create a blog or social media page to share your story and build transparency.

Remember, ethical fundraising is about building trust and making a positive impact. By approaching your fundraising efforts with integrity and purpose, you can achieve your financial goals and inspire others to support your cause.

Steps to Building a Social Media Presence for Your Nonprofit

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On March 6, 2025

In Jimmy Lustig, Philanthropy

Social media has become a powerful tool for nonprofits to connect with supporters, raise awareness, and drive impact. But with countless platforms and an ever-changing digital landscape, it can be overwhelming to know where to start. Here are some steps to help your nonprofit build a solid social media presence.

  1. Define Your Goals

Before diving into social media, it’s crucial to outline your nonprofit’s objectives. What do you hope to achieve? Are you aiming to increase donations, recruit volunteers, raise awareness about a specific issue, or build a community around your cause? Having clear goals will help you focus your efforts and measure your success.

  1. Know Your Audience

Understanding your target audience is essential for creating content that resonates. Who are you trying to reach? What are their interests and values? Knowing your audience allows you to tailor your messages and choose the right platforms to connect with them.

  1. Choose the Right Platforms

Only some social media platforms are suitable for nonprofits. Consider where your target audience spends their time online. Facebook, Instagram, Twitter, and LinkedIn are popular for nonprofits, but TikTok and YouTube can also be effective for specific organizations.

  1. Create Engaging Content

High-quality content is the cornerstone of a successful social media presence. Share stories highlighting your impact, share behind-the-scenes glimpses of your work, and use visuals to capture attention. Keep your posts informative, inspiring, and visually appealing.

  1. Build a Community

Social media is about building relationships. Engage with your followers by responding to comments, messages, and questions. Encourage discussions, share user-generated content, and create a community around your cause.

  1. Utilize Paid Advertising

While organic reach is significant, paid advertising can help you expand your audience and achieve your goals faster. Many social media platforms offer affordable advertising options for nonprofits. Consider running targeted ads to reach specific demographics or promote particular campaigns.

  1. Track and Analyze

To measure your success, track your social media performance. Use analytics tools to monitor your reach, engagement, and conversions. This data will help you identify what’s working and not so you can adjust your strategy accordingly.

  1. Be Consistent

Consistency is critical to building a solid social media presence. Post regularly, maintain a consistent brand voice, and use a visually appealing aesthetic. This will help you build trust and credibility with your audience.

  1. Collaborate with Others

Partnering with other nonprofits or influencers can help you reach a wider audience. Collaborate on campaigns, share each other’s content, and cross-promote your initiatives.

  1. Be Patient and Persistent

Building a solid social media presence takes time and effort. Keep going if you see immediate results. Keep experimenting, learning, and adapting your strategy as you go.  

By following these steps and staying committed to your mission, your nonprofit can harness the power of social media to create meaningful impact. Remember, the most important thing is to be authentic, passionate, and focused on making a difference.

Family Volunteering Ideas

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On February 3, 2025

In Jimmy Lustig, Philanthropy

Volunteering as a family can be an enriching experience. It’s a fantastic way to teach your kids about giving back to the community and strengthening family bonds. There are countless ways to get involved, so finding something that suits your family’s interests and abilities should be easy.

Start Small, Dream Big

Don’t feel pressured to take on a considerable project right away. Even small acts of kindness can make a big difference. You could start by volunteering at a local animal shelter. Kids love animals, and helping out at a shelter can be a fun and fulfilling experience. You could walk dogs, clean cages, or simply spend time playing with the animals.

Another option is to volunteer at a food bank. This is a great way to teach your kids about hunger and the importance of helping others. You can help sort food donations, pack boxes, or deliver food to those in need.

Get Outdoors

If your family loves the outdoors, consider volunteering at a local park or nature preserve. There are often opportunities to help with trail maintenance, planting trees, or cleaning up litter. This is a great way to spend time together as a family while giving back to the environment.

Share Your Skills

Does your family have any special skills or talents? Consider sharing them with the community. You could volunteer to teach music lessons at a local community center if you’re musically inclined. If you’re good at crafting, you could organize a craft workshop for kids at a library.

Volunteer Your Time

Sometimes, the most valuable thing you can give is your time. Consider volunteering at a local nursing home or assisted living facility. You could help with activities, read to residents, or chat with them. This can be an enriching experience for you and the people you’re helping.

Make it a Family Tradition.

Once you’ve found a volunteer opportunity your family enjoys, consider making it a regular part of your lives. This will help to instill a sense of giving back in your children from a young age.

Remember, the most important thing is to choose a volunteer activity that everyone in your family enjoys. By working together to make a difference, you’ll create lasting memories and teach your children the importance of helping others.

What It’s Like to Donate a Property

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On January 6, 2025

In Jimmy Lustig, Philanthropy

Donating a property might seem like a big, complex step, but it’s an enriching experience for many. It’s a way to give back to the community while potentially receiving significant tax benefits. Let’s break down what it’s really like.

Why Donate a Property?

There are many reasons people choose to donate property. Some have inherited a property they don’t need or want to manage. Others might own vacation homes they use infrequently. And then some simply want to make a difference.

Donating property can offer substantial tax benefits. Depending on the type of property and the charity, you might qualify for a tax deduction. However, consulting with a tax professional is crucial to understand your situation’s implications fully.

The Donation Process

The process of donating a property involves several steps. First, you’ll need to decide which charity aligns with your values. Some organizations specialize in turning donated properties into affordable housing, while others might use them for their operations.

Once you’ve chosen a charity, you’ll work with them to assess the property’s value. This valuation will be used to determine the tax deduction you can claim. The charity will then guide you through the legal process of transferring ownership.

Emotional Considerations

Donating a property can be emotionally complex. It’s often tied to memories, family history, or dreams of future use. It’s essential to be honest with yourself about your reasons for donating. Are you ready to let go of the property completely? Understanding your motivations will help you navigate the process with clarity.

The Impact

Seeing the positive impact of your donation can be incredibly fulfilling. Whether providing housing for families in need, supporting educational programs, or advancing medical research, knowing that your property has made a difference can be a powerful motivator.

While practical considerations are involved in donating a property, the emotional and social rewards can be immense. It’s a decision that requires careful thought but can also be a source of great satisfaction.

Tips for Potential Donors

  • Do Your Research: Learn about different charities and their missions.
  • Seek Professional Advice: Consult with a tax advisor and real estate professional.
  • Understand the Process: Familiarize yourself with the legal and paperwork requirements.
  • Consider Your Emotional Attachment: Be honest about your feelings towards the property.
  • Focus on the Impact: Remember the positive change your donation will create.

Donating a property is a significant decision, but it can be a powerful way to make a lasting impact. By carefully considering your options and seeking guidance, you can make an informed choice that aligns with your values and goals.

What Is Skills-Based Volunteering?

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On December 5, 2024

In Jimmy Lustig, Philanthropy

You’ve probably heard of volunteering, which is when people donate their time to help out a cause or community. But have you heard of skills-based volunteering? It’s a bit different.

Instead of just lending a hand, skills-based volunteering means using your professional know-how to help an organization. Imagine you’re a graphic designer and a local charity needs help creating a new brochure. That’s where your skills come in. You can use your design expertise to create something that looks great and gets your message across.

It’s like taking your day job and using it to make a difference. Maybe you’re a writer, an accountant, a programmer, or a lawyer. Whatever your skill, an organization could probably benefit from it.

Why is it so great?

  • You’re making a real impact: When you use your skills to help, you’re not just doing a small thing but contributing to something bigger. Your expertise can help an organization grow, reach more people, or become more efficient.
  • You’re learning and growing: Volunteering with your skills can help you learn new things and develop your talents. You might meet new people, work on different projects, and even discover a new passion.
  • It’s good for your career: Many companies value employees who give back to the community. Skills-based volunteering can help you build your resume, network with other professionals, and boost your job satisfaction.
  • It’s fulfilling: A special feeling comes from using your abilities to help others. Knowing that you’ve made a difference can be incredibly rewarding.

How to get started

If you’re interested in skills-based volunteering, there are a few ways to get started:

  • Look for local organizations: Many non-profits and charities seek volunteers with specific skills. Check out organizations in your community and see if they have any needs that match your expertise.
  • Online platforms: Websites like VolunteerMatch and Idealist can help you find volunteer opportunities based on your skills and interests.
  • Corporate programs: Many companies offer employee volunteer programs that match employees with organizations.

So, if you’re looking for a way to use your skills to make a difference, consider skills-based volunteering. It’s a fantastic way to give back to your community while growing personally and professionally.

How to Find Local Volunteering Opportunities

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On November 5, 2024

In Jimmy Lustig, Philanthropy

Volunteering your time is a fantastic way to give back to your community, meet new people, and learn new skills. But finding the right volunteer opportunity can feel overwhelming. With so many options, getting lost in the shuffle is easy. Here’s a simple guide to help you find your perfect volunteer match.

  1. Identify Your Passions

The first step is to figure out what you’re passionate about. Are you interested in helping animals, children, the environment, or anything else? Once you know what causes you care about, narrowing your search will be much easier.

  1. Explore Local Organizations

Many local organizations rely on volunteers to carry out their missions. Start by researching charities, non-profits, and community groups in your area. Check out their websites or social media pages to learn more about their work and volunteer opportunities.

  1. Utilize Online Platforms

Several websites and apps connect volunteers with organizations. Platforms like VolunteerMatch and Idealist can help you find opportunities based on your interests, location, and available time. These platforms often have detailed descriptions of volunteer roles, so you can easily find something that suits you.

  1. Reach Out to Your Network

Remember to underestimate the power of your network. Talk to friends, family, and colleagues about volunteer opportunities they know about. They might be aware of hidden gems in your community.

  1. Consider Your Time Commitment

Volunteering comes in all shapes and sizes. Some opportunities require a long-term commitment, while others are one-time events. Consider how much time you can dedicate to volunteering and look for opportunities that fit your schedule.

  1. Start Small

If you’re new to volunteering, it’s okay to start small. You can try out different roles to see what you enjoy. Some organizations offer flexible volunteer positions that allow you to dip your toes in without committing to a long-term role.

  1. Be Prepared for an Interview

Some volunteer organizations may conduct interviews to assess your fit. Be prepared to talk about your skills, experience, and why you want to volunteer. This is also a chance to ask questions about the organization and the volunteer role.

  1. Be Patient

Finding the perfect volunteer opportunity takes time. Keep going if you find something right away. Keep searching and exploring different options; eventually, you’ll find a cause that resonates.

Remember, volunteering is a two-way street. It’s not just about giving back; it’s also about personal growth and fulfillment. By finding a volunteer opportunity that aligns with your passions and values, you can positively impact your community while enriching your own life.

So, what are you waiting for? Start your volunteer journey today!

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