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How to Encourage Corporate Philanthropy

On October 8, 2020

Corporate philanthropy is a corporation act of promoting community welfare through donations of time or funds. From the latest statistics, corporate philanthropy has declined by 50%. Both critics and investors’ high expectation puts the executives in a difficult situation to justify the charitable benefits and maximize the investors’ short-term profits.

The critics’ expectation of companies to deliver high corporate social responsibility and investors’ needs for short-term profitability has led companies to use strategic philanthropic to balance the two. Philanthropy is used to promote the company’s image and brand through sponsorships, used as advertising and public relations. Although philanthropy represents a small portion of corporate charitable expenditure, the corporate spending on marketing skipped from 125 million dollars in 1990 to 828 million dollars in 2002. In 2001 the Arts sponsorship had and additional growth of 589 million dollars. The campaign’s intentions are meant to increase the company’s visibility in society and improve workers’ morale to create a positive impact.

Organizations need to have a well-thought-out social objective to generate goodwill from customers, employees, and the community. Most corporate philanthropy programs are unfocused and diffused, making it challenging to profit the organization as expected.

Organizations need to understand they cannot function in isolation. To have a competitive advantage over others in the same industry, they need to impact the location they are operating. The social improvement of an area dictates the economic benefits of a corporate. For example, a corporate can focus on educational needs and training to get network administrators. This way, a company will use the labor in the location, capital, and natural resources available to produce high-quality goods and services.

Both community and society benefit from corporate environmental sustainability because pollution reduction improves consumers’ value and use of productive resources. This boosts the economic and social conditions for companies to thrive in their operation. Not every corporate expense brings forth social benefits. Corporate will only prosper where the expenditure produces both economic and social gains when shareholders’ interests and corporate philanthropy meet. Corporates should also understand the importance of collaboration with local supplies for superior productivity. Seamless approval of products and projects and navigation of complex local regulations is also affecting competition to a large extent.

What is a Philanthropist?

By Jimmy Lustig

On October 8, 2020

In Blog, Jimmy Lustig, Philanthropy

The word “philanthropist” is often mentioned when discussing people of considerable wealth. For instance, Oprah Winfrey, Bill Gates, and Warren Buffet are well-known philanthropists. But what if you’re not a millionaire? Can you still become a philanthropist? The answer is yes!

What is a Philanthropist?

A philanthropist is a person who works to create a better world. They do this work in a number of ways. Perhaps they donate money to a charity or a cause, or they might use their talent, time, or skills to help make the world a better place and improve society as a whole.

In short, philanthropists have a desire to help others and solve world problems. It’s more about the person’s character than it is about how much money is in their bank account.

Most people think in order to become a philanthropist, you must have millions of dollars in the bank. But anyone, no matter their net worth, can participate in philanthropic activities.

Ways to Become a Philanthropist

You don’t need a lot of money to become a philanthropist. Having money doesn’t hurt, but it’s not a necessity. Instead of donating money, you can use your talent, time, or skills to impact the world positively.

For instance, you can serve food to the homeless, volunteer at a shelter for battered women and children, or tutor at-risk teens. And there’s also evidence that philanthropy also helps the person doing the giving. For example, it can help you learn to do good things without expecting anything in return. And if you’re an entrepreneur, philanthropy can benefit your business by helping you learn to think more creatively.

And if you do have money to share, several charitable organizations can use your help. Just remember to research first, and make sure you’re donating to a legitimate charity and a worthy cause. But remember, money isn’t a deciding factor in who qualifies as a philanthropist. Mother Teresa was a famous philanthropist who positively affected many lives, but she was far from a millionaire.

Most philanthropists aren’t famous or millionaires. They’re everyday people who just want to make the world a better place for everyone.

The Importance of Giving Back During a Pandemic

By Jimmy Lustig

On September 11, 2020

In Blog, James Lustig, Jimmy Lustig, Philanthropy

The COVID-19 pandemic has changed how we socialize, communicate, work, and live. As humans, we feel more fulfilled when we are caring for those in need. Giving back to society can be beneficial to your health; it helps reduce stress levels and make you feel happier. Helping others, especially during this pandemic, is essential as we try to unify communities to fight against the epidemic together. With everything currently on pause, you may be wondering how to help those in need. Here is a list of how you can give back to the community and make a real difference:

Stay in touch with friends and family

Stay connected with people in your inner circle. Find out what they have been up to, how they are doing, and determine if they’re prone to stress and anxiety. Take some time to video call your sister, send your friend a message, and regularly call your parents. Keeping in touch will help everyone reduce stress and feel loved during these uncertain times.

Donate money to non-profit organizations

Many non-profit organizations are currently struggling to make ends meet, especially with the current economic instability and fundraising events canceled due to social distancing measures. Many charity organizations are adjusting to the unprecedented demands in the different areas they serve. If you have more than enough, donate some to charity organizations of your choice. Besides financial donations, you can also grant other things such as blood, clothes, and foodstuff. If you were recently infected with the coronavirus and made a recovery, donate blood to research centers to help scientists find a vaccine.

Support local business and restaurants

By now, many businesses have closed down due to stay-at-home and lock-down orders. There are so many businesses and restaurants in your area owned by people from your community and are struggling with revenues and sales. Consider buying take-out from your favorite local restaurant at least once per week.

Share a message of hope

Take an afternoon off and leave little notes around your neighborhood with messages of inspiration and hope. Write encouraging words on the sidewalk and put up inspirational flyers. You can also use social media to send thank your notes to front-line workers.

Philanthropy Spotlight: Doctors Without Borders

By Jimmy Lustig

On July 23, 2020

In Blog, James Lustig, Jimmy Lustig, Philanthropy

Doctors Without Borders(DWB) is an amazing organization that primarily focuses on providing care to those who need it most. In the late spring of 1968, a group of young doctors traveled to help victims of major diseases and wars. They invented a new brand of humanitarianism that had the potential to reinvent the concept of emergency aid. They became Médecins Sans Frontières (MSF), known internationally as Doctors Without Borders.

MSF was officially founded on December 22, 1971. 300 volunteers made up the organization: doctors, nurses, and other staff, including the 13 founding doctors and a plethora of journalists. According to the official Doctors Without Borders Website,

MSF was created on the “belief that all people have the right to medical care regardless of gender, race, religion, creed, or political affiliation and that the needs of these people outweigh respect for national boundaries.”

After the french revolt of ’68 burst onto tv screens, the french pubic soon saw terrifying images that would set a new tone to empathy. They saw thousands of kids all over the world struggling from hunger and disease. In Nigeria, the southern region called Biafra seceded from the country. The Nigerian army surrounded the section, and the Biafran people were soon decimated by hunger. The Red Cross pleaded for assistance and help. The MSF realized that need was bigger than their neighbors or their country.

MSF’s first mission was to the Nicaraguan capital of Managua in 1971, when an earthquake decimated most of the city and killed between an estimated 10,000 and 30,000 people. In these first few missions, the weak points of MSF were soon realized. Members were going over without readily available support, and supply chains were fractured. The telltale signs were there; the movement was beginning to break. Soon it was hard to distinguish the MSF as a group of medical professionals or as a group of guerilla doctors.

From this point, the new realist leadership of MSF would transform MSF into the professional organization it is today. Through various leaders and growing mains, the MSF has become a fantastic organization known as Doctors Without Borders.

Random Acts of Kindness

By Jimmy Lustig

On May 19, 2020

In Blog, James Lustig, Jimmy Lustig, Philanthropy

It’s incredibly easy to get caught up in the whirlwind of our everyday lives. The reality of western culture is that we are busy. We wake up and rush to go through our routine and yearn for some rest. We want to help the community and want to be generous, but how can we build in the time. When we do make the time, we fit our philanthropist nature into time slots of volunteering. Which is not wrong, but what if it could be much simpler than that. What if helping others was as simple as smiling?

Participating in random acts of kindness is a beautiful and straightforward way to help other people. It starts as a practice that quickly can grow into habits that will undoubtedly evolve into a lifestyle. Check out some simple and beautiful ways we can spread kindness.

The Things We Show

The human brain is a beautiful and magnificent system. From the minute we wake up, we are continually taking in stimuli and processing it. When we see our fellow human beings, on both a subconscious and unconscious level, we are taking in the way they present themselves. 55% of all communication is done through expression and body language, while 38% of communication is processed through tone. When interacting with other people, try to alter the way you present yourselves. A smile can truly make the world of change. Try relaxing your body more and offering a more open and empathetic way of interacting.

The Things We Give

Giving to other people doesn’t have to be in huge checks or hours of volunteering. It can start with the little things we do. Pay for someone’s meal or coffee. Hold the door open. Ask how people are and give them your full attention. Help support your friends and family in the ways they need to be supported. The smallest intentional acts can make the most significant impact.

The Things We Say

When you see beauty, speak into it.

Don’t be afraid to compliment people. When you see something that looks cool, is notable, or makes you smile, point it out. This rule applies to family, friends, coworkers, strangers, anybody! Don’t be afraid to reach out and speak life into other people’s days.

Random acts of kindness are simple ways of spreading joy and helping other people. It starts with you and ends in goodness.

Picking The Right Philanthropy For Your Business James Lustig

Picking the Right Philanthropy to Support as a Business

By Jimmy Lustig

On January 21, 2020

In Blog, James Lustig, Jimmy Lustig

Choosing a philanthropy to support as a business is different than choosing one to support as an individual. While there are a few things to consider prior to choosing a philanthropy, similar values are the most important. Especially if the business is asking its customers to be involved, it is important to make sure that the business is giving to a philanthropy that matches the business at some basic levels.

For instance, a business that focuses on the educational needs of children could easily partner with a philanthropy that builds schools in third world countries. This would be a perfect fit because the business customers and employees would already be tied to the educational process. On the other hand, if the business chose a philanthropy that helps addicts recover, it could be a difficult partnership because there are no similarities between the two. Here are three other things to take into account when choosing philanthropy for a business to support.

The Timeline of Impact

True impact in philanthropic terms takes time, but short-term wins are important also. Hosting a service activity for customers and employees at a local non-profit is an example of a short-term win that could turn into a long-term impact. The key is to be in it for the long-term but to celebrate short-term wins along the way.

The Type of Impact

It is important to explore this topic with honesty from a personal and business perspective. If a company wants to explore philanthropic endeavors primarily to help the business and create positive publicity, that is ok and even encouraged. On the other hand, if the business decides to pursue philanthropy for the sake of helping a non-profit, it will be a more difficult and more worthwhile thing.

How a Philanthropic Partner Should Look

It is vital for a business to find the right partner. This goes deeper than the above mentioned “similar values” concept. Businesses that operate on a for-profit basis often have different definitions of success than their nonprofit brethren. A for-profit business is results-oriented and can only succeed if they produce a good product. A nonprofit business, on the other hand, can operate without ever producing a product or reaching a goal as long as it continues to raise funds. It is important for a business to partner with a nonprofit that shares its values or frustration will set in.

Student-Run Philanthropy Spotlight: THON

By Jimmy Lustig

On December 16, 2019

In Blog, James Lustig, Jimmy Lustig

It began as a simple idea way back in 1973. Why not hold a dance contest to raise money for kids battling cancer? Since then, students at the University of Pennsylvania have turned that first dance fest into one of the most successful fundraising movements in American history. THON – short for dance marathon – was the brainchild of then Penn State Interfraternity Council President Bill Lear.

The first THON drew 78 dancers, lasted 30 hours and raised just over $2,000. Since then, THON has raised an amazing $168 million. The money is delivered to the Penn State Children’s Hospital where it is used for the direct care of patients and cancer research.

The annual Penn State THON has spun off numerous “mini-THONs” held at area high schools. These have raised an additional $36 million for Four Diamonds, a foundation associated with Penn State Children’s Hospital.

Today THON events are huge and have become an annual institution for Penn State students. Thousands of participants flocks to the Bryce Jordan Center to either dance or cheer on dancers determined to prevail in the grueling marathon event.

Keeping the events organized and safe requires literally hundreds of highly coordinated volunteers handling an array of specialized tasks. One of the 16 groups, for example, is charged with monitoring the health, hydration and well-being of the “thonners” who may be on their feet dancing for up to 46 hours.

In addition to raising money to treat kids with cancer and pay for medical research, THON events are invaluable for raising public awareness. That’s important because pediatric tumors are so rare, many people don’t know this problem exists. Pediatric cancers are less than 1% of all malignancies and will affect 1 in 200 families. About 16,000 cases are reported annually for people age 20 or younger.

While it’s a good thing that pediatric cancer is rare, it presents problems for medical researchers who are working to treat and cure the problem. Limited awareness makes raising funds extremely difficult. That’s exactly why THON is a blessing for those afflicted and those determined to beat this disease.

THON is the largest student-run charity in the world. It has helped more than 4,000 families and has marshaled the contributions of 16,500 student volunteers.

What is Impact Investing?

By Jimmy Lustig

On November 21, 2019

In Blog, James Lustig, Jimmy Lustig

Investors have the power to improve the world and turn a profit at the same time, they merely need to find the right methods for doing so. Impact investing is one such technique, one that is growing in popularity as more and more people take an interest in corporate responsibility.

How it Works

Impact investing is an investment strategy that focuses on businesses that have a positive impact on the world. Investors look for companies or small businesses that have good environmental policies, provide opportunities to underprivileged communities, or offer other benefits to society. However, they still also look for businesses that can turn a profit.

Both aspects are important because companies need to make money and stay in business in order to provide societal benefits. Investors who turn a profit can dedicate even more money to impact investing or general philanthropy. A talented investor can turn impact investing into a virtuous cycle that provides both social and financial benefits to everyone.

Myths and Misconceptions

There are quite a few myths surrounding income investing. Many of them deal with the potential for profits. For example, some investors believe that impact investing necessarily has lower rates of return than other methods. That is not the case. Investors have reported internal rates of return as high as 34% on their investments, which demonstrates the potential for profit.

Other investors worry that they will need to tie their money down for long periods to see a reasonable return. The average holding period for income investors is roughly five years, which is on par with that of venture capital firms. Investors can expect a reasonably rapid return on their investment as long as they choose their investments wisely.

The Results of Impact Investing

Impact investing really can make a big difference for a community. Businesses that operate in developing nations often need relatively small investments of capital in order to thrive. Those that get the investments provide livelihoods for their workers, who can go on to spend their wages in the local economy. That fuels more growth and encourages development.

Impact investors can also encourage companies to focus on protecting the environment, such as by providing alternative jobs to people who work in destructive industries. Impact investing is getting more popular over time, so it is likely that the positive impact will likewise continue to increase.

Exploiting Myths About Philanthropy

By Jimmy Lustig

On October 14, 2019

In Blog, James Lustig, Jimmy Lustig

Philanthropy is one of the most important parts of an American altruistic culture. However, it is also one of the most misunderstood aspects. The American understanding of philanthropy focuses on big gifts from single donors and obscures the actions of people who work from the ground up. This distorted focus encourages charitable organizations to approach giving and development in ways that arguably do not work.

American media love a big story about donations from a single person. Pointing to figures like Andrew Carnegie, Bill Gates, or Julius Rosenwald is an easy, uncomplicated story to tell. It also feels good to know that people who have made a lot of money haven’t forgotten about those who have very little. These stories make great morality tales and the men behind the donations really do make a big difference.

However, focusing on large donations from the very wealthy is not necessarily efficient. The truth is, plenty of people who live outside of the 1% give small donations that can really add up. Whether those donations come in the form of money, time or donated labor, they are all of value. For example, college students and recent graduates don’t always have a lot of money to give, but they may be able to work an internship or donate time in the development office. Cultivating those relationships can mean more donations down the line. It can also be a great way to develop new talent for the organization.

It’s also important to understand those small donations can add up. A thriving community that donates regularly can actually be a better source of donation income than a wealthy, fickle donor. Evidence for this can be seen in the Latinx community, where donations to organizations like churches and mutualists are common.

Many nonprofits also neglect to understand the data around giving. Though most Americans donate to charity annually, they do not necessarily give to the same organizations every year. Organizations also tend to believe that women give less than men, and this is often untrue. Data shows that, today, women are the higher source of income for up to two-thirds of American families. Many women are also large donors. People like Sheila Johnson and Oprah Winfrey are often left out of conversations about giving, but they give millions annually to a number of causes.

No matter the common myths that are debunked around philanthropy, the most important piece of knowledge to take away from charitable giving is that any amount, large or small, can make a difference.

Suggestions for a Company Volunteer Day

By Jimmy Lustig

On September 23, 2019

In Blog, James Lustig, Jimmy Lustig

Companies put a great deal of effort strengthening teamwork skills in an effort to make the work environment a better place. While there are numerous activities that can be done in the actual workplace to improve this, volunteer work is one of the best options. Having a company volunteer day not only gives workers the opportunity to give back to the local community in which they live but it can strengthen their bonds with each other as well. There are a wide variety of different company volunteers that can be held.

Food Banks provide the perfect opportunity for companies to give back to those in need of food to feed their families. Local food banks are in constant need of volunteers to help sort, package, cook, and serve local community members. Taking a weekend to lend a hand to those who are in need of food not only helps the hungry but is an excellent morale boost. Volunteering at a food bank also can provide employees with a sense of the scope and severity of hunger in their neighborhood, leading them to live a more sustainable life and produce less food waste.

Taking the time to spruce up and clean a local neighborhood or park is another great way to host a company volunteer day. This would also serve as an excellent team-building activity for the workers. Whether it be collecting litter, planting new trees, or helping to paint a community building, there are many things that can be done to improve the community that you live in.

Hosting a drive to help collect items such as backpacks or clothes for children at the beginning of a school year is also another wonderful company volunteer platform. While it doesn’t necessarily have to be these particular items being collected at the drive it could be something that your local community is in dire need of. During emergencies, many companies host a local blood drive when there is a shortage. Drives are a perfect way to rally the company together for a good cause. This is also a great opportunity for employees to contribute by bringing in items if they are unable to attend the actual volunteer event.

If these suggestions don’t seem to fit the bill for your particular company, take the time to meet together and let employees decide on a volunteer activity. Have an open discussion with the team to see what means the most to them right now, and make plans to form a company volunteer day. This type of volunteer work can boost morale and help to build leadership skills while building a sense of altruism.