Jimmy Lustig | Lustig Family Foundation

Jimmy Lustig is an active philanthropist. He and his wife created the Lustig Family Foundation.

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The Modern Nonprofit: Adapting to a Digital-First World of Giving

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On September 9, 2025

In Blog, James Lustig, Jimmy Lustig

The nonprofit sector is experiencing one of the most significant transformations in its history. With technology reshaping how people connect, communicate, and contribute, organizations are adapting to a digital-first world of giving. This evolution isn’t just about convenience—it’s about meeting donors, volunteers, and communities where they already are: online.

Shifting Donor Expectations
 Today’s donors expect transparency, immediacy, and impact. They want to know exactly how their contributions are being used and to see real-time results. Digital platforms allow nonprofits to share updates instantly—whether through social media stories, email newsletters, or interactive dashboards. By offering this level of visibility, nonprofits can build deeper trust and loyalty with their supporters.

Harnessing the Power of Online Platforms
 From crowdfunding campaigns to peer-to-peer fundraising, online tools have expanded opportunities for giving. A compelling campaign can reach thousands of potential donors with a single post, breaking geographical barriers that once limited support. Nonprofits that embrace these platforms can scale faster, attract new audiences, and diversify funding streams.

Engaging Through Storytelling
 The digital-first landscape is also about storytelling. Videos, blogs, and podcasts give nonprofits creative ways to highlight their mission and impact. A short video of a community project or a testimonial from a beneficiary can inspire action more effectively than a traditional annual report. Storytelling makes causes relatable and motivates people to get involved in ways that feel personal.

Data-Driven Decisions
 Technology also enables smarter strategies. Analytics from digital campaigns help nonprofits understand donor behavior, track engagement, and identify trends. With this data, organizations can tailor their messaging, target the right audiences, and measure what works—ensuring resources are spent effectively.

Challenges and Opportunities
 Of course, adapting to digital-first giving comes with challenges: cybersecurity, digital fatigue, and the need for ongoing innovation. Yet, these challenges are also opportunities for nonprofits to strengthen systems, embrace creativity, and stay relevant in a rapidly changing environment.

Conclusion
 The modern nonprofit is no longer confined to in-person events and paper mailers. By embracing digital tools, transparent storytelling, and data-driven strategies, organizations can deepen connections and expand their reach. In a digital-first world of giving, those who adapt not only survive—they thrive, building stronger communities and lasting impact for generations to come.

What Organizations Can Do to Make It Easier to Become a Volunteer

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On July 4, 2025

In Jimmy Lustig, Philanthropy

Volunteering is a noble act that benefits both the community and the individual. However, many potential volunteers find the process of getting involved to be daunting. Organizations can play a crucial role in making volunteering more accessible and rewarding.

One major hurdle is finding volunteer opportunities that match people’s interests and schedules. Organizations can make this easier by offering a variety of volunteer roles. From one-time events to long-term commitments, flexible hours to specific time slots, providing options cater to different lifestyles. Clearly outlining each role’s time commitment and skill requirements is also essential.

Another barrier is the application process. Lengthy forms and complex procedures can deter potential volunteers. Streamlining the application process can significantly increase participation. Online platforms that allow people to sign up quickly and easily can be a game-changer. Additionally, offering multiple ways to sign up, such as in-person, online, or over the phone, can accommodate different preferences.

Once volunteers are on board, organizations should focus on providing a positive experience. This includes clear communication about expectations, roles, and responsibilities. Offering proper training and support ensures volunteers feel equipped to succeed. Recognizing and appreciating volunteers’ contributions is also crucial. A simple thank-you note or a public acknowledgment can go a long way in boosting morale and encouraging continued involvement.

Flexibility is critical to retaining volunteers. Offering different ways to volunteer, such as in-person, remote, or virtual options, can accommodate various circumstances. Being open to volunteers bringing their skills and ideas can also make the experience more fulfilling.

Finally, promoting volunteerism as a rewarding experience is essential. Sharing stories of volunteers’ impact can inspire others to get involved. Highlighting the benefits of volunteering, such as personal growth, community connection, and skill development, can encourage more people to take the plunge.

By implementing these strategies, organizations can create a welcoming environment for volunteers, making it easier for people to get involved and make a difference. Remember, every volunteer counts; small steps can lead to significant impacts.

How to Ethically Fund an International Volunteering Experience

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On April 4, 2025

In Jimmy Lustig, Philanthropy

Volunteering abroad is a rewarding experience that allows you to give back to communities in need while broadening your horizons. However, funding such an endeavor can be challenging. While there are numerous ways to raise money, it’s essential to do so ethically and responsibly. Here’s a guide to help you on your journey.

Understanding Ethical Fundraising

Before you start your fundraising efforts, it’s crucial to understand the ethical implications. Avoid making misleading claims or exploiting people’s generosity. Be transparent about your goals and how the funds will be used. Remember, the focus should be on the impact your volunteering will have, not on personal gain.

Leverage Your Network

Your friends, family, and acquaintances are often your most valuable supporters. Host a fundraising event, like a bake sale or a dinner party. Create a compelling story about your volunteer project and why it’s important to you. People are more likely to donate when they feel connected to the cause.

Crowdfunding Platforms

Crowdfunding platforms offer a broader reach. Platforms like GoFundMe, Kickstarter, and Indiegogo allow you to share your story with a broader audience. Clearly outline your goals, budget, and how the funds will be used. Offer incentives to encourage donations, such as personalized thank-you notes or small gifts.

Grants and Scholarships

Research grants and scholarships specifically designed for volunteer projects. Many organizations offer financial support to individuals committed to making a difference. Check with your university, local community foundations, and international volunteer organizations.

Part-Time Jobs and Savings

While saving up for your volunteer trip might take longer, it is a reliable way to fund your experience. Consider taking on a part-time job or cutting back on expenses to boost your savings. This approach allows you to control your finances and avoid potential pitfalls.

Fundraising Events

Organize creative fundraising events that align with your interests. If you love music, host a concert. If you’re a skilled artist, sell your artwork. Get involved with local community events and partner with other organizations to maximize your impact.

Volunteer Locally

Before heading overseas, consider volunteering locally. This will build experience and help you develop a stronger connection to your community. You might also discover hidden talents or skills that can be leveraged for fundraising.

Be Transparent and Accountable

Throughout your fundraising journey, maintain open communication with your supporters. Provide regular updates on your progress, challenges, and how the funds are being used. Create a blog or social media page to share your story and build transparency.

Remember, ethical fundraising is about building trust and making a positive impact. By approaching your fundraising efforts with integrity and purpose, you can achieve your financial goals and inspire others to support your cause.

Family Volunteering Ideas

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On February 3, 2025

In Jimmy Lustig, Philanthropy

Volunteering as a family can be an enriching experience. It’s a fantastic way to teach your kids about giving back to the community and strengthening family bonds. There are countless ways to get involved, so finding something that suits your family’s interests and abilities should be easy.

Start Small, Dream Big

Don’t feel pressured to take on a considerable project right away. Even small acts of kindness can make a big difference. You could start by volunteering at a local animal shelter. Kids love animals, and helping out at a shelter can be a fun and fulfilling experience. You could walk dogs, clean cages, or simply spend time playing with the animals.

Another option is to volunteer at a food bank. This is a great way to teach your kids about hunger and the importance of helping others. You can help sort food donations, pack boxes, or deliver food to those in need.

Get Outdoors

If your family loves the outdoors, consider volunteering at a local park or nature preserve. There are often opportunities to help with trail maintenance, planting trees, or cleaning up litter. This is a great way to spend time together as a family while giving back to the environment.

Share Your Skills

Does your family have any special skills or talents? Consider sharing them with the community. You could volunteer to teach music lessons at a local community center if you’re musically inclined. If you’re good at crafting, you could organize a craft workshop for kids at a library.

Volunteer Your Time

Sometimes, the most valuable thing you can give is your time. Consider volunteering at a local nursing home or assisted living facility. You could help with activities, read to residents, or chat with them. This can be an enriching experience for you and the people you’re helping.

Make it a Family Tradition.

Once you’ve found a volunteer opportunity your family enjoys, consider making it a regular part of your lives. This will help to instill a sense of giving back in your children from a young age.

Remember, the most important thing is to choose a volunteer activity that everyone in your family enjoys. By working together to make a difference, you’ll create lasting memories and teach your children the importance of helping others.

What Is Skills-Based Volunteering?

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On December 5, 2024

In Jimmy Lustig, Philanthropy

You’ve probably heard of volunteering, which is when people donate their time to help out a cause or community. But have you heard of skills-based volunteering? It’s a bit different.

Instead of just lending a hand, skills-based volunteering means using your professional know-how to help an organization. Imagine you’re a graphic designer and a local charity needs help creating a new brochure. That’s where your skills come in. You can use your design expertise to create something that looks great and gets your message across.

It’s like taking your day job and using it to make a difference. Maybe you’re a writer, an accountant, a programmer, or a lawyer. Whatever your skill, an organization could probably benefit from it.

Why is it so great?

  • You’re making a real impact: When you use your skills to help, you’re not just doing a small thing but contributing to something bigger. Your expertise can help an organization grow, reach more people, or become more efficient.
  • You’re learning and growing: Volunteering with your skills can help you learn new things and develop your talents. You might meet new people, work on different projects, and even discover a new passion.
  • It’s good for your career: Many companies value employees who give back to the community. Skills-based volunteering can help you build your resume, network with other professionals, and boost your job satisfaction.
  • It’s fulfilling: A special feeling comes from using your abilities to help others. Knowing that you’ve made a difference can be incredibly rewarding.

How to get started

If you’re interested in skills-based volunteering, there are a few ways to get started:

  • Look for local organizations: Many non-profits and charities seek volunteers with specific skills. Check out organizations in your community and see if they have any needs that match your expertise.
  • Online platforms: Websites like VolunteerMatch and Idealist can help you find volunteer opportunities based on your skills and interests.
  • Corporate programs: Many companies offer employee volunteer programs that match employees with organizations.

So, if you’re looking for a way to use your skills to make a difference, consider skills-based volunteering. It’s a fantastic way to give back to your community while growing personally and professionally.

How to Find Local Volunteering Opportunities

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On November 5, 2024

In Jimmy Lustig, Philanthropy

Volunteering your time is a fantastic way to give back to your community, meet new people, and learn new skills. But finding the right volunteer opportunity can feel overwhelming. With so many options, getting lost in the shuffle is easy. Here’s a simple guide to help you find your perfect volunteer match.

  1. Identify Your Passions

The first step is to figure out what you’re passionate about. Are you interested in helping animals, children, the environment, or anything else? Once you know what causes you care about, narrowing your search will be much easier.

  1. Explore Local Organizations

Many local organizations rely on volunteers to carry out their missions. Start by researching charities, non-profits, and community groups in your area. Check out their websites or social media pages to learn more about their work and volunteer opportunities.

  1. Utilize Online Platforms

Several websites and apps connect volunteers with organizations. Platforms like VolunteerMatch and Idealist can help you find opportunities based on your interests, location, and available time. These platforms often have detailed descriptions of volunteer roles, so you can easily find something that suits you.

  1. Reach Out to Your Network

Remember to underestimate the power of your network. Talk to friends, family, and colleagues about volunteer opportunities they know about. They might be aware of hidden gems in your community.

  1. Consider Your Time Commitment

Volunteering comes in all shapes and sizes. Some opportunities require a long-term commitment, while others are one-time events. Consider how much time you can dedicate to volunteering and look for opportunities that fit your schedule.

  1. Start Small

If you’re new to volunteering, it’s okay to start small. You can try out different roles to see what you enjoy. Some organizations offer flexible volunteer positions that allow you to dip your toes in without committing to a long-term role.

  1. Be Prepared for an Interview

Some volunteer organizations may conduct interviews to assess your fit. Be prepared to talk about your skills, experience, and why you want to volunteer. This is also a chance to ask questions about the organization and the volunteer role.

  1. Be Patient

Finding the perfect volunteer opportunity takes time. Keep going if you find something right away. Keep searching and exploring different options; eventually, you’ll find a cause that resonates.

Remember, volunteering is a two-way street. It’s not just about giving back; it’s also about personal growth and fulfillment. By finding a volunteer opportunity that aligns with your passions and values, you can positively impact your community while enriching your own life.

So, what are you waiting for? Start your volunteer journey today!

The Most Common Challenges Philanthropies Face

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On January 19, 2023

In Blog, James Lustig, Jimmy Lustig, Philanthropy

While non-profits work incredibly hard to achieve a world of good, running one can be very challenging. Aside from the usual issues that companies face, such as adapting to new technology, nonprofits face additional challenges specific to their sector.

Challenges for Nonprofits

Many nonprofits rely on government assistance. This aid may be in the form of matching funds or grants, and it can serve as a safety net to cover the gap when the funds are low. The reduction in government funding at the national, state, and municipal levels hurts the operations of nonprofits. Many of them end up with less money than they need.

Income and Budgeting

Getting a steady income from various sources can be challenging for many non-profits. In addition, unpredictable income throughout the year can make budgeting complicated. This is why securing enough money to cover administrative expenses is vital.

Pressure

The emphasis was on how programs were being used and how those receiving support were accessing them. Due to the lack of funds, the pressure has shifted to measure the programs’ success.

The Bottom Line

A project’s cost and social impact must align to deliver actual results. To ensure your mission and goals are recovered, you should equip your people with the necessary tools. These tools will allow them to be more agile and adaptable, allowing you to keep track of your organization’s performance.

Finding and Keeping Talent

When competing against other organizations for talent, many nonprofits need help to attract and retain the right individuals. This is why analyzing the factors influencing the selection process is essential.

Most people interested in working for a non-profit organization are passionate about their work and are committed to the causes they serve. However, the lack of resources can prevent many organizations from attracting and retaining top talent.

The first step in addressing this issue is to fight the fear. Nonprofits must convince themselves that they should be bold and invest in their people and mission.

If you can’t attract and retain the best talent, you must believe in the people already working for you. They will only be able to flourish if they have an engaged work environment that allows them to focus on their passion.

Increasing Need

The increasing number of people who are experiencing economic hardships has led to an increase in the need for services by various non-profit organizations. In addition, the reduction in arts programs in schools has put a strain on the operations of many organizations.

Most people who work for non-profit organizations tend to wear many hats. Since being a generalist can mean that no one in the organization has the necessary knowledge about finance and business analysis, you must find the right tools that will allow everyone to make informed decisions.

While there are many obvious challenges that a non-profit organization must face, there are also many hidden threats that can affect its operations. Knowing these issues can help you avoid potential problems and achieve your mission.

Jimmy Lustig Unique Corporate Philanthropy Models

Unique Corporate Philanthropy Models

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On October 28, 2022

In Blog, Jimmy Lustig, Philanthropy

According to a survey, over 60% of consumers are likely to buy from companies that support social issues. This is a huge reason why many companies are now developing their corporate social responsibility (CSR) strategies. Aside from being beneficial to the consumers, CSR can also help companies attract and retain top talent. It can also improve brand equity and encourage employees to work harder.

 

We’ve collected inspiring examples of corporate philanthropy that can help you build a strong foundation for your initiative. These examples use different tactics to engage their employees and increase the impact of their generosity.

 

Rise Against Hunger by Kraft Heinz

In 2011, Kraft Heinz launched a campaign known as Huddle to Fight Hunger, which involved donating a meal’s worth of money to local food banks for every Facebook “like” that person had made. This effort was also used to boost brand awareness.

 

The partnership between the two organizations grew into a permanent one. For the last three years, the two companies have held an annual event involving packaging thousands of meals. This year, Kraft Heinz provided $2.5 million to help fund the event.

 

Through their charitable campaigns, Kraft Heinz created effective marketing and fundraising strategies. They also used non-cash volunteering activities and donations to positively impact their local communities.

 

Volunteer Grant Program by Microsoft

One of the most prominent companies in the world regarding corporate responsibility is Microsoft. Through its volunteer grant program, the company could provide financial assistance to a different charity for each hour of work that its employees volunteered. Microsoft employees logged over 3 million hours of volunteer work each year.

 

The company’s volunteer grant program is also successful because it encourages employees to get involved in philanthropy and provides them with rewards. It also allows them to select their charity for donations. This method increases the levels of engagement and helps boost the company’s buy-in.

 

One of the essential factors you can consider when implementing a corporate philanthropy program is the inclusion of employee choice. This method allows employees to impact the causes they care about positively.

 

Student Loan Reductions by Penguin Random House

One of the most effective ways companies can implement corporate philanthropy is by providing financial assistance to their employees to pay off their student loans. The company could help its employees reduce their student loan payments by $1,200 annually through this method. This method can have a significant impact on the financial situation of their employees and can help boost the company’s retention rate. As the outstanding national debt of colleges and universities has reached over $1.5 trillion, this method can strongly incentivize employees to participate.

Jimmy Lustig Researching Nonprofits to Support

Researching Nonprofits to Support

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On September 29, 2022

In Jimmy Lustig, Philanthropy

This guide aims to help you answer that question and make an informed decision when it comes to investing in a nonprofit. We’ll guide you through the various due diligence steps to help you make an informed decision. In addition to learning about the organization’s operations and leadership, we’ll also help you gather information to help you make an informed decision.

 

Although you may think you don’t need to ask every question before making a grant, this guide will give you a summary of the various factors that affect your decisions and the steps you should take to make an informed decision.

 

Essential Functions and Track Record

A nonprofit’s strategy will tell you who it is and what it aims to accomplish. A broad mission may be inspiring, but a strategy focusing on achievable goals will reveal if the organization’s leaders are eager to make tradeoffs. Through your research, you’ll learn how nonprofits work with other organizations to accomplish their goals. This will help you develop a strategy that fits into the organization’s work. You’ll also be able to identify the program design that fits into the charitable strategy of the organization.

 

You’ll also be able to learn about the effectiveness of a nonprofit’s program by analyzing its results. This will help you determine if the organization is focused on improving its outcomes and if it’s using the collected data to improve the program.

 

Effectiveness of Leadership

The leadership of a nonprofit is significant to its success. Through your research, you’ll be able to learn about the organization’s management team and how they can effectively guide it. You’ll also gain a deeper understanding of the group’s strengths and weaknesses. You’ll also learn about the factors critical to an organization’s long-term success. These include the availability of a suitable replacement for the key people, the effectiveness of the board, and the alignment of the leadership team with the organization’s goals.

 

Financial Responsibility

Understanding the financial situation of a nonprofit will allow you to make informed decisions regarding the resources you’ll use to support the organization’s programs and services. One of the most critical factors you’ll want to consider is its financial sustainability. This is a complex issue that requires a lot of research and analysis to determine. Ideally, a mature organization should have a stable funding mix that doesn’t rely on a small number of donors. It should also have a robust financial reporting system and adequate cash.

 

Organizational Structure

Knowing more about a nonprofit’s operations and structure will allow you to see how it can deliver its goals. This will help you determine if the organization is focused on improving its results and if it’s using the collected data to improve the program. If you’re planning on supporting a nonprofit, you must know that it can grow while also achieving high-quality results. For instance, if the organization has multiple sites it’s planning on operating, how confident are you that it can continue delivering effective programs and services?

Jimmy Lustig How to Increase Engagement on Social Media as a Nonprofit

How to Increase Engagement on Social Media as a Nonprofit

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On August 15, 2022

In Blog, Jimmy Lustig, Philanthropy

 

Most nonprofits have Facebook pages mainly used to communicate with their supporters. They also use it to create events and respond to questions. However, this level of engagement is not an effective way to get people to become advocates. Even if you have thousands of followers on Facebook, none of them will ever act as advocates or donate to the organization if they never see your posts.

 

Social media is a powerful tool for organizations to reach out to their communities and build support for their cause. The latest research shows that over three billion people use social media globally. Use these steps to get started and get others to help you improve the world.

 

Know Your Audience

Like in real life, people are not always going to be friends on social media. However, connecting with like-minded individuals is very important for mental health. Before using social media, you must identify the people most likely to support your mission. This will include the individuals involved in the organization’s operations, such as volunteers and staff members. You can also create a list of characteristics that your potential supporters share.

 

Choose the Right Platform

It can be hard to keep up with all the details about social media platforms, especially if you’re a small business or a nonprofit. However, it’s important to remember the differences between different platforms and that choosing the right one for your organization is essential. Having the right media mix can help boost your marketing efforts’ effectiveness and attract more potential supporters. It’s important to remember that different platforms have their capabilities and uses. For instance, LinkedIn and Twitter have unique abilities and can reach different audiences.

 

Create a Consistent Brand Voice

After you have identified the ideal platform, it’s time to start creating content for your social media platforms. Before you start working on your content, take a minute to think about the various pages that you like on Instagram or Facebook and why you like seeing their content. Social media lets you share your organization’s perspective and connect with your target audiences. Some organizations have charismatic leaders who can be featured on platforms such as LinkedIn or Twitter. Others use content generated by their followers or feature their clients. Whatever you choose, create something your audience will like and return for more.

 

As you build and refine your strategy, remember that it’s a process that will eventually change. Having a well-defined and consistent approach will allow you to reach out to more potential supporters and increase the engagement of your social media efforts.

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